I'm currently in New York. And I gotta tell you the city is great (as always) but the free to air TV is crap. More specifically the ads. There's a caveat but I'll get to it in a moment. The ads can be broken down to 5 distinct categories: Death, Fear, Medications, Lawsuits and Cars. In other words, you need a funeral plan, someone is going to kill you if you don't buy this product, you're gonna die if you don't buy this medication, you should sue someone because YOU DID buy this medication and here's a nice new shiny car that will make you feel patriotic. Simple as that really. The trouble is, after watching TV for a couple of hours, you feel completely drained. I'm not kidding - one arthritis medication ad actually said this... 'x' can cause death, blindness, suicidal thoughts and liver failure. Up until the disclaimer I was sold. Then I was just scared.
However, once we moved into a better class hotel that had cable, the shows improved and so did the ads. The Geico 'Puppy' ad, the Audi 'My Dad's an alien' and Volkswagen's '"Our door's have a firm slam' were stand outs. Simple, involving, human insights that made me laugh and feel good about a product. I felt part of the family. I wanted to be part of the family. No fear and no scare mongering. Just wit.
Why can't all ads be this way?
Creating talk. Generating Commerce©
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