Emotions in advertising not only make everything more interesting and memorable, but also help us, as consumers, form a bond with the advertiser. We've all seen funny ads, or tear jerkers...but how about 'creepy' or 'scary'...they're emotions right? But can they be used to sell something? Or change someone's mind? (Let's put political advertising to one side for the moment, that's a whole other ball game).
Have a look at this ad from the wonderful Californian Milk campaign...It's creepy and effective all in one! http://youtu.be/YZ0x77RAOLE
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