I've heard ads called a number of things over the years, not all them reprint able here…but Skype has come out with a new twist. Obviously in a bid to push advertising (they've got to start making money, somehow) they've introduced display ads on the screen next to your 'video call' screen'. But, wait for it…they've called them "conversation ads'. They see it as an opportunity 'for marketers to connect with hundreds of millions of users where they can have a meaningful conversation about brands in a highly engaging environment'.
Are they serious?
Do they really think that we talk about brands when we're having a chat to our friends or family. "Must call mum and talk to her about the new diaper ad I just saw…gee it's good!" or "I'd love you to come to dinner with me, there's something I'd like to ask you...oh wait can you see that tampon ad that I can see…isn't it clever?"
(a creative director needed to say to whoever thought of this: "get your hands of it")
Please. Brands are important in life, but they are not our life.
Creating talk. Generating Commerce©
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